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2 October 2024 | Deals | Article by Siôn Tudur

Hugh James advises The Seren Collection in securing strategic investment to elevate luxury hospitality experience in Wales


We’re delighted to have advised our client The Seren Collection, the hospitality group behind some of Wales’ most celebrated luxury hotels and restaurants, on securing a significant investment in its award-winning portfolio of luxury hotel and restaurant venues.

Wrightwood Investments, a global private equity firm founded by Henry Engelhardt and Diane Briere de l’Isle, has partnered with The Seren Collection in taking a minority shareholding in the group. With an outstanding track record of nurturing high-quality brands and businesses, Wrightwood Investments is the perfect fit to support Seren’s vision for further growth and elevation of guest experiences.

Corporate and Commercial partner, Siôn Tudur led the deal, supported by Solicitor Hinna Kerai.

Siôn said:

“This was an exciting deal to be part of. Neil Kedward and his talented team have created a truly unique and impressive group of luxurious hospitality venues in south west Wales, and this partnership will further drive its growth and innovation. These destination hotels and restaurants play a vital role in supporting local communities and boosting the Welsh tourism industry, and we’re excited to see the next chapter unfold.”

 Neil Kedward, Seren Founder and Chief Executive also commented about the partnership:

“We are thrilled to welcome Wrightwood Investments as a strategic partner. Their investment and expertise will allow us to grow whilst staying true to our core values of exceptional service and a commitment to showcasing the best of Welsh hospitality.

Hugh James were the natural choice for Seren in completing the shareholder agreement. Their expertise and can-do approach meant that this deal was completed within three weeks between first contact with their commercial team and signatures. Siôn and Hinna were a real pleasure to work with.”

The Seren Collection boasts an impressive lineup of top-tier establishments, including the 5-star Grove of Narberth hotel, the Michelin-starred Beach House Restaurant in Oxwich, and the acclaimed Lan y Môr Restaurant and Kiosk Café in Saundersfoot. With this new investment, these luxury destinations are set to elevate the Welsh hospitality scene even further.

Author bio

Siôn Tudur

Partner

Siôn Tudur has a wealth of experience advising businesses of various sizes, from start-ups to PLCs as well as charities and the public sector. He enjoys corporate transactional work and has in-depth knowledge and expertise in a range of corporate matters, from mergers and acquisitions to management buy-outs and equity investments.

Disclaimer: The information on the Hugh James website is for general information only and reflects the position at the date of publication. It does not constitute legal advice and should not be treated as such. If you would like to ensure the commentary reflects current legislation, case law or best practice, please contact the blog author.

 

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